Our Values

We pride ourselves on our up-to-the-minute grasp of the latest developments and innovations in communication technology but we keep ourselves grounded (and in-business through tough economic times) with our commitment to old fashioned, small-business values.

We work hard and smart. We are honest, flexible and responsive.Our focus and the gateway to our success is the quality of our work and our clients’ success.


The world is a community of images. Every so often an image will affect you. This image demands your attention. This image communicates. To arrange images to tell your story, to intrigue your audience...this is good design. This is design punctuated by style, simplicity and clarity. This is design with punctum. This is our goal.

Katie Bernacchi

Having worked as a freelance designer and artist since 1998 after graduating from UCLA with a BA in Fine Art, Katie’s enthusiasm for art and design have become a lifelong pursuit.

From 2004 to 2006 she flourished at a top Bay Area design and marketing agency. As a core member of that unique and talented team, she created and maintained award winning work for clients including Levi Strauss & Co. and Target Corporation.

Now, as the Co-Founder of Punctum Design, she brings it all together – broad range of skills and strategies with a passionate and original spin.

Mike Smith

A passion for creating things by hand combined with the thrill of problem solving evolved from an art school background to a career in computer and information technology. Having worked in the IT and Programming field for over 15 years, his dexterity in bringing all aspects of web based communications to life is invaluable.

As the Co-Founder of Punctum Design, and a self-proclaimed computer nerd, Mike relies on his ever expanding command of the latest tools and techniques to accept any challenge with eagerness and gets great satisfaction in delivering outstanding results.

The studium is ultimately always coded, the punctum is not... 

Roland Barthes - From the book: "Camera Lucida: Reflections on Photography"